Digital Marketing Specialist (B2B) AlfaDocs GmbH | Sept. 2018 – June 2020

– Lead Generation Strategy – Nurturing campaigns management – Content Marketing Campaigns strategy – Editorial Calendar planning – Social media post content creation (Facebook, Instagram, LinkedIn) – Online and Offline marketing campaign strategy – Email Marketing Campaigns & Newsletters generation and implementation – Coordination of various D.E.M. sendings with Business Partners – Value Content Creation: Ebooks, Infographics, Brochures, Blog Articles, News – Graphic creation with Photoshop and InDesign – Layout for Ebooks/Infographics (InDesign) – SEO Copywriting production and review for Company Blog – Creation of nurturing (and segments) lists, nurturing workflows and campaigns – Funnel, Automation & Workflow creation (Hubspot) – Conversion Optimisation and gated content creation (Landing Pages, Pop-up, Thank you pages) – Webinar strategy, Organisation and management (sometimes presentation) – Set content tracking & monitor campaign outcomes 

Marketing & Communication (B2B) M&GF Project s.r.l. | Dec 2016 – Aug 2018

Communication with business partner – Copywriting for Company Blog – Email Marketing and Newsletter generation (Mailchimp) – CRM management activities (Dynamics365) – Offline event organisation (Webinars & Fairs or events) – Presentations and Technical slide creation for Sales Department (PowerPoint) – Webinars Strategy, organisation and implementation

SKILLS:
– Adobe Suite: Photoshop, InDesign, Illustrator
– Tools for video creation: Powtoon, Prezi, GoAnimate, Vidyard
– Microsoft Office Suite: Microsoft Word, Excel, PowerPoint
– Google Suite: Docs, Sheets, Slides, AdWords, Analytics, Mybusiness
– CRM: Hubspot, Mailchimp, Dynamics 365
– CMS: WordPress
– Social Media: Facebook, Youtube, Linkedin, Instagram, Pinterest
– Webinar tools: GoToWebinar, Eventbrite, Zoom, Funnelytics
– More tools: Visual Studio, Atom, Canva

EDUCATION:
Università degli Studi di Milano (Milan – Italy)
Bachelor Degree in "Literature and History", July 2016
– Attended from 2012 to 2016
– Graduated with 101 over 110

FOREIGN LANGUAGES:
Mother tongue: Italian
English: native knowledge (strong reading, spelling, grammar and speaking skills) acquired during the two years spent in Rochester (Minnesota, USA)
French: proficiency level (reading, writing, listening and speaking skills)
Spanish: intermediate level (reading, writing, listening and speaking skills)
German: A2.2 certificate