• Windows XP and Mac OS operating systems, including MS Office (PowerPoint, Excel, Word), Adobe Suite (Illustrator, Photoshop, Final Cut), Wordpress, Smartsheet, and several social media management platforms

02/2015 – Current Guang YONG – Turnover: RMB 250,000,000 | Employees: 50 | Area: Hospitality / Retail International Sales & Marketing Director (HQ: Shanghai, China– Area: APAC, MEA, US) www.yong-international.com www.aertsnv.eu YONG is a Belgium company designing, producing and distributing tabletop porcelain products for hospitality, retail and corporate gifting since 2009. – New business sales +6% (RMB15M) | Strengthen loyal customers sales: +8% (RMB20M) – +200 new sales leads among mass market retailers, hospitality and airline companies – Creation of new distribution channels in China, Japan, South Korea, Singapore, Philippines, Malaysia, Dubai, Cipro, Mexico, Panama and Peru. – 20 new products in catalogue and new pricing policy – 3 new sourcing factories (on a base of 15) – New QC company appointment – Decentralization and re-organization and optimization of the sales area; – Implementation of after sales tasks, procedures and monitoring activities; – Website redesign and launch; products’ and company communication restyling

02/2011 – 12/2014 DiVino Group Ltd – Turnover: HK$ 120,000,000 | Employees: 90 | Area: Hospitality / F&B Head of Marketing, Sales and PR (HQ: HK – Area: Hong Kong) www.divinogroup.com DiVino Group is an all-Italian restaurant group operating several outlets in Hong Kong Marketing (30%) / Sales-Events (30%) / Public relations (20%) / New business (20%) – Events revenue trend +28% 2014 VS 2011; – Clippings (and exposure) +60% – 2014 (187) VS 2010 (116); more than 200 PR leads; – Creation of a centralized sales analysis/forecast system; – Restaurants preopening / opening management (DiVino Patio, Spasso) – 15 new concepts developments study and presentation; – Implementation of a new POS and CRM system; – Website redesign and launch; periodic newsletter automation; – Increase of website daily visitors (SEO optimization): 2014 VS 2011 +900% (360 VS 40); – Creation of a consistent social media activity (more that 28K likes/followers); – Conception and realization of an internal online communication system (intranet); – Team reorganization and staff cost optimization (PR and Marketing)

06/2009 – 12/2010 BluService (Nestlé Waters) – Turnover: EUR 20,0000,000 | Employees: 140 | Area: FMCG Beverage Marketing Manager (HQ: Milan, Italy – Area: Italy) Since 2008 Nestlé Waters’ Italian market for 5-gallon bottled water is managed and owned by Blu Service. Sales (40%) / Marketing (40%) / Events (20%) – Rebranding; – Increase of customer loyalty. YOY drop off -24%: 2011 (205) VS 2010 (268) – 25% Reduction of No-Water follow up request via reporting system fine tuning; – Area teams more engaged by online “gaming” system drove by sales data in real time; – Creation of a solid CRM system and a new loyalty reward program; – Re-organization and optimization of the marketing area; – Ideation of creative and result-oriented communication campaigns; – Ideation of a customer based newsletter system/calendar – Website redesign and launch;

01/2008 – 05/2009 Corneliani SpA – Turnover: EUR 140,0000,000 | Employees: 1400 | Area: Luxury Fashion / Retail Marketing and Communications Consultant (HQ: Milan, Italy – Area: Europe, APAC) Corneliani is an Italian luxury menswear manufacturer. The company distributes its products in over 70 countries worldwide through 700 multi-brand stores and around 90 single-brand boutiques. Scope of the consultancy contract was the celebrations of Corneliani’s 50 years of business activity. – Development of all communication materials during the most important year of the fashion house; – Develop new creative sales materials (magazine and video ADV, seasonal collections catalogue, inspiration book, look book) – Advices for Creation of a CRM system and ideation of a new VIP loyalty reward program; – Ideation of new multimedia tools to support both the sell-in and the sell-out activities

01/2001 – 12/2007 Atman Communication Srl – Turnover: EUR 1,500,000 | Employees: 22 | Area: MKTG & Events 2005 – 2007 Sales and Marketing Manager 2002 – 2005 Marketing Manager 2001 – 2002 Assistant marketing manager (HQ: Milan, Italy – Area: Europe, APAC, US) Marketing and PR agency specialized in promoting Italian lifestyle and culture in Italy and abroad ideating and organizing events, seminars, TV programs. The company ceased operations in 2014. Sales (30%) / Marketing (20%) / Events (30%) / PR (20%) – Managed the realization of 92 full corporate branding, 51 websites, 8 TV programs, 37 products launch, 23 venues/events opening party, 85 seminars, 48 concerts, 43 promotional videos, 135 brochures and books design, weekly press releases; – Planned, organized and promoted successful exhibitions in Tokyo, Dublin and New York for Italian Ministry of the Foreign Affairs; – Copywriting and photography direction of 156 episodes of TV programs on Italian culture, cuisine and wine (on air on SKYTV Italia);

Degree

Master Degree in Marketing and Communication Rome March 2004 – April 2005

E.C.D.L. (European Computer Driving License) Mantua February 2004

ESF course “Events management” Mantua October 2003 – June 2004

Law School Parma September 1995 – July 2000

Italian Mother tongue Mother tongue

English Good

French Basic Basic

Chinese cantonese Beginner 

Computer knowledge

Computer-literate performer with extensive software proficiency covering wide variety of applications for both Windows XP and Mac OS operating systems, including MS Office (PowerPoint, Excel, Word), Adobe Suite (Illustrator, Photoshop, Final Cut), Wordpress, Smartsheet, and several social media management platforms.