April 2018 – March 2019 Online Master in Digital Marketing Università Niccolò Cusano, Roma Expected Graduation 2020 Marketing Assistant Relife Italia srl (Menarini group) Dermocosmesis and Aesthetic Medicine ▪ market analysis sell in/sell out (IMS-IQVIA/IRI) ▪ sales analysis (budgeting/forecasting) ▪ product presentations and new product launches ▪ promotional/informative materials development ▪ sales force relationship ▪ supplier relationship ▪ events/congress organization and participation, sales force training ▪ contracts management ▪ market research ▪ communication ▪ operative marketing activities ▪ product orders management ▪ KOLs relationship

December 2017 – March 2018 Marketing Internship Centrale del latte della Toscana, Mukki Food and beverage ▪ communication ▪ promotions (in store promotions, loyalty programmes, direct to consumer activities) ▪ product packaging development ▪ events and sponsorships organization ▪ market analysis ▪ social and web marketing ▪ handling complaints

March 2015 -March 2018 Sales assistant, marketing and web marketing Massari Gioielli di Massari Carmelino &C. S.a.s Jewelry and Luxury goods ▪ Communication on social networks ▪ Advertising on social networks ▪ Sales

PERSONAL SKILLS Communication skills I am good at relating and engaging customers thanks to my working experience as a sales assistant, improved during the marketing internship, in which I dealt with costumers. Moreover I have got experience in communication to sales force about new product launches. Organisational / managerial skills I have team spirit and teamwork skills, learnt through team projects at the university. Problem solving skills learnt during the last experience in a start-up. Job-related skills I have learnt to use data analysis systems as IRI and IMS (IQVIA). I have good Social Media skills, as a consequence of being responsible for the entire social network activity of the business I worked for. I have developed skills in marketing aspects as packaging and events organization, in particular national congress. 

PERSONAL SKILLS Digital competence Excel, Word, Power Point , AS400, Stealth, FB, Instagram, Twitter. PERSONAL SKILLS Personal Profile I am a sociable and friendly person and I feel at ease relating myself with other people. I am curious and I love travelling. I like doing sport and trying always something new. I have many interests, such as the world of food and wine and photography. I am determined, ambitious and with a particular organizational mindset. 

OTHER Projects ▪ SIM 2014/2015 , 27th edition, The case of DOP&Co: “Quality Value” Detailed Study: “Italian Flavours in India”. ▪ Retail Marketing project 2014/2015, Luxury Multichannel retailing: “The case of Salvatore Ferragamo”. ▪ Excel data insertion of listed companies of 2010 ▪ Business Online Tools Project 2015/2016, Social networks as firm communication tool, “Social Media Communication: Jewelry Industry”. ▪ Business Online Tools Project 2015/2016, E-commerce and User experience: “Organic food”. ▪ Business Online Tools Project 2015/2016, Multichannel management. Theoretical approaches and empirical evidence: “the case of Douglas, Bottega Verde”. Seminars Web marketing course 2016, Federica Brancale, “how to create a strategy and a data driven marketing plan and Lego serious play”. Language English B2, Certificate in ESOL International (First)

EDUCATION Current Online Master in Digital Marketing Università Niccolò Cusano, Roma Expected Graduation 2020 March 2015 – July 2017 Master's Degree Università degli studi di Firenze Governo e Direzione di impresa, indirizzo in marketing Thesis on "Strumenti di Business Online" Title: “L’e-loyalty nel commercio elettronico della GDO: analisi di un modello concettuale sulle variabili della fidelizzazione” Voto: 110/110 September 2011 – February 2015 Bachelor's Degree Università degli studi di Firenze Economia Aziendale Thesis on "Intermediari finanziari" Title:”Il Credit Crunch “ Votazione 99/110