April 2018 – Present
AVANT GARDE DANCE COMPANY | Art Council's NPO
Position: Communication & Marketing Manager
Responsibilities:
Deliver and implement Marketing and Communication Strategy;
Digital strategy creation for organic and paid media content;
Marketing representative for the company projects;
Public and Media Relations;
Developing campaigns to communicate and engage with key target audiences;
Leading all market and competitor insight activities;
Leading on keys regional media opportunities;
Developing briefing documents for the company corporate supporters;
Ensuring all of the company MarComms activity is measured effectively and insights are used to determine future expenditure;
Achievements:
Audience Audit and creation/implementation of the first ever Marketing and Communication strategy for the company with the aim of identifying the medium-long term goals and achievement;
Implementation and management of social media platforms (Twitter, Instagram, Facebook) that had been dormant until then with an increase of engagement of 60% in the first six months
Identification of new social media platforms (YouTube, Vimeo);
Project managing the Marketing and Communications budget and team, delivering projects to a high standard of quality within set budgets, corporate identity and schedule;
Ensuring a compelling outcome from the combined efforts of multiple expert suppliers in the areas of advertising, PR and digital agencies;
Working with corporate supporters, Trustee and other partners to develop joint promotional activity;
Monitoring and reporting to Art Council of England budget and expenditure along the Marketing and Communication department;
Developing new partnership with venues, stakeholders and institution;
Implementation of a communications process and strategy to improve and speed up the entire process: more frequent brain storming session with involvement of the entire team in order to receive more accurate feedback and advises;

September 2017 – Present
ART NIGHT 2018 | Contemporary Art Festival
Position: Digital Communication & Marketing Manager | Social Media Manager
Responsibilities:
Create contents concept for social media, newsletter, print graphic, websites;
Manage all daily social media accounts;
Create digital contents to improve search visibility and traffic;
Create and implement marketing & communication social media campaign;
Write newsletters and articles for press and journal release;
Research, identify & implement strategies to target key audience;
Achievements:
Project managing the project "Influencer,VIP & Press Tour" aimed to identify and invite social media influencers , prominent personalities of art industry and press to a Sneak Peek of the festival, a tour along the river Thames to discover the galleries and spaces involved in the festival;
Managing the social media platforms with a increase of social media engagement by 15% in three months;
Production and Art Direction of the Festival trailer in accordance with company guidelines;
Production of Social Media photographic content;
Implementation of a communications process and strategy to improve and speed up the entire process: more frequent brainstorming
session with involvement of the entire team in order to receive more accurate feedback and advises;
Updating the company website and frequent contributor to the Festival blog;

September 2016 – March 2018
BECKON LONDON | Creative Communication Agency Position: Branding & Digital Communication Consultant Responsibilities:
Working with the Communication Director to develop a Digital Strategy for clients to grow a client’s business through a variety of online and social channels;
Social Media Content Editor: development, design, production, presentation, evaluation and analysis;
Social Media Management and Content Creator;
Contribute towards audience development initiatives by developing creative ideas for expanding our audience and digital reach;
Develop design briefs for digital assets where required, managing their delivery, including proofing and sign off processes, to agreed schedules and within budget (commission and brief filmmakers and other service providers, managing the delivery and sign off processes of all digital output to ensure high quality previews and documentation of work);
Events management for clients/brands;
Achievements
Developing and project managing the project "Be Premium" for the automotive group FCA – Fiat Chrysler Automobiles in particular for their brands Jeep and Alfa Romeo aimed to repositioning of the brands;
Developing digital strategy and design briefs for social media platform, managing their deliveries for several food & beverage brands (Portena UK, Montadido UK, Slow Food, Martini, Lavazza, Ferrero);
Event management for Swatch during the Art Venice Biennale 2017;
Part of Social Media Management & Editor team for Noah Beauty, Montadito UK, Luxottica Eyewear (London Account), Nixon US, Carioca, Atelier 75, Mirabelle London.

January 2016 – February 2017 ORPHMEDIA | Digital Agency Position: Social Media Content Creator
Responsibilities:
Manage the social media marketing campaigns for clients, brand, product or service.
Engage target audiences by creating, monitoring and managing all published content such as text, images and video.
Create and implement marketing & communication social media campaign;
Photography, Graphic Design & Copyright.
Achievements:
Social Media Management & delivery Social Media Contents for Maroush Group, a restaurant group with 16 London restaurants offering the quintessential Lebanese dining experience to Londoners and visitors alike for over 32 years;

March 2009 – September 2015 KPMG Position: Senior Project Manager
Responsibilities:
Launched and maintained internal weekly email newsletter, learning updates & news;
Redesigned and managed company’s internal print publication;
Refocused content to supplement new on line communication channels;
Promoted company and products through press releases to media, announcing new colleagues, accomplishments and innovation;
Spearheaded corporate branding campaign intended to engage and inform colleagues about new corporate philosophy and guiding principles;
Large Corporate events management;
Achievements:
Creation and Implementation of the Learning Updates & news blog and newsletter aimed at weekly industry updates for advisory teams;
Management and production of several corporate events such as KMPG Annual Dinner, Italy Corporate Governance Conference, Annual Conference AIFI, IAS/IFRS Compliant Conference;