Luglio 2008 – Luglio 2014 Figura ricoperta Head of product marketing Datore di lavoro Italiaonline Luogo Milano Principali attività e responsabilità Head of Product Marketing, MATRIX S.p.A. (TELECOMITALIA S.p.A.) Milan, 2008 – 2012

2011-2013 Responsible for all online/digital projects and maintaining all website content under the direction of the General Manager. I Led the team of 10 people (PM, UX designer, Market-

ing) in constantly growth.
Responsible for the accurate and timely execution of digital initiatives to support market- ing strategies and e-commerce, developing new products (B2B, B2C) and digital adver-

tising solutions (global and local), driving strong revenue growth.
In charge for multi-purpose analysis for added value interactive advertising services (Search engine LBS, Adv Display, Rich media, Sem, Seo), working with internal product development teams, sales BU and third-party partnerships (i.e. Rcs Digital, G.E.Espresso, Google, Facebook).

Goal:
– turned e-commerce business to +55% in 9 months by working with the team to set digital strategy, product and set business plans
– Created new concept and advertising formats that increased sales by 20%
– Marketing cost saving by 40% in 2012

Other responsibilities: Mobile and apps development (iOS, Android)

http://www.matrix.it – http://www.virgilio.it – http://niumidiaadv.virgilio.it/ http://www.iopubblicita.it – http://www.jumpin.it (social commerce)

Head of Content and Audience Development aka Growth Hacker

2008-2011 Responsible for all web and mobile products that enable local advertisers to quickly and easily publicize their business. These initiatives including: Local business digital directo- ries and search, email marketing, Social media, online advertising campaigns, Sem, Seo. Successfully managed and executed numerous online marketing activities that drive key business metrics, online traffic, ROI with P&L responsibility. Continually maintained ag- gressive key business metrics.
Under the direction of the CCO, I led the team of 5 people (Product and Project mana- gers) in constantly growth.

Goal:
– Created and implemented Sem, Seo and Social media strategy
– Grew annual UVS to 2 million (yoy) in 2009
– Increase avg. monthly online revenues by 47% and cost saving by 40% in 2010

http://local.virgilio.it (over 8100 local & cities web portals + 9 Apps iOS) http://www.iopubblicita.it (Local Advertising e-commerce platform) http://www.virgilio.it 

Istruzione e Formazione

Luglio 2002 Titolo della qualifica rilasciata Laurea giurisprudenza Istituto di istruzione o formazione Università studi parma Luogo Parma

Conoscenze linguistiche

Lingua Italiano Capacità di lettura/scrittura Madrelingua Capacità di espressione orale Madrelingua

Conoscenze informatiche

HTML

CSS

PHP (Basic)

AXURE RP

Digital Analytics (data & tools)

SEO

Biddable media: GOOGLE, Fa-

cebook, Twitter

ADV online models (dem,

• PHOTOSHOP • WORDPRESS • MS OFFICE
• JIRA

• ASANA
• CRM (Salesforce, lead acquisi-

tion, nurturing, etc)
• Adserver,Trafficking (DoubleClick)

search,ppc, cpa, cpl, retargeting)