Giugno 2018 – Oggi

Figura ricoperta Digital Marketing MAnager Datore di lavoro Pal Zileri Luogo Milano

Principali attività e responsabilità Responsible for the definition and implementation of the international digital strategy for Pal Zileri’s 3 brands competing within the men luxury fashion industry. Main tasks:
• Manage budget to develop international digital media campaigns and e-PR initiatives with influencers
• Set and optimize SEM strategy (SEO and SEA)
• Manage owned websites by updating catalogues, livestreaming fashion shows, defining seasonal animation plan, monitoring analytics to enhance UX and KPI perfomance
• Collaborate with e-tailers to keep updated online catalogues and obtain visibility in key product categories
• Select creative and web agencies and coordinate a cross-functional team (marketing, art direction, customer insight, trade marketing, sales, IT) to carry out effective and shared digital projects
• Responsible for the definition and implementation of social media strategy (paid and organic) and editorial plans, including copywriting and content creation
• Manage CRM strategy (database building, segmentation, DEM planning with Mailchimp)
• Monitor market trends, benchmark main competitors and analyse KPI performance of all digital assets (website, social media, digital campaigns) providing informed report to the top-management

Agosto 2017 – Maggio 2018

Figura ricoperta Digital Manager Datore di lavoro L'Oreal Luogo Milano

Principali attività e responsabilità Responsible for the definition, management and execution of the digital marketing strategy for Biotherm, House 99 and Helena Rubinstein.
Main tasks:
• Set up a strategy aimed at turning brands into Digital Love Brands by engaging relevant targets (i.e. precision advertising, retargeting), developing brand advocacy and community, creating special projects with influencers in collaboration with PR
• Manage budget to develop digital media campaigns; define editorial plans, creative assets and content for social and CRM channels; set and optimize SEM strategy
• Manage owned e-stores: definition of animation plans, update of online catalogues, site content and products; analysis of GA performance and KPIs in order to optimize UX and push sell-out
• Collaborate with e-retailers and negotiate visibility during strategic moments and new launches
• Scout and manage new partnerships to enrich and strengthen brand associations and recruit new customers: forecasting, creation of merchandising assets, cross-functional coordination (trade, marketing, sales force, media agencies)
• Monitor and analyze digital KPIs, consumer trends, competitors’ strategies, performance of POE media and social strategies by means of social listening and digital monitoring tools (Google Analytics, Blogmeter, Clavis, Domo, Similarweb) Visualizza meno

Gennaio 2016 – Agosto 2017

Figura ricoperta Product Manager Vodafone Luogo Milano

Principali attività e responsabilità • Launched 3 editions of a national competition between our stores to boost sales up to 20% of their monthly baseline
• Implemented the launch of 3 new offers with an integrated channel strategy to meet the needs of unserved targets
• Collaborated with suppliers to improve our device with technical and aesthetic enhancements
• Set KPIs, track results of local marketing activities and constantly evaluate their effectiveness
• Support trade marketing team in defining in-store materials and visibility activities in order to translate marketing strategy into effective retail programs
• Collect and analyse consumer and market insights by means of focus group and surveys
• Collaborate with creative agencies to implement ATL campaigns
• Daily interact with other departments (sales, logistic, cvm) to improve processes and customer care
• Ensure sales forecast accuracy, explain to senior management sales trends and propose actions to meet target sales

Novembre 2014 – Gennaio 2016

Figura ricoperta Graduate Program Datore di lavoro Vodafone Luogo Milano

Principali attività e responsabilità A two years programme which aims at providing selected graduates with a fast-track career path through 4 job rotations within different business units:
• Shop experience in a flagship store, Milan. Main activities: sales assistance and customer care (2 months)
• Call Center experience in Vodafone Italy HQ, Milan. Main activities: team project on claims management for business clients (2 months)
• Consumer Sales Support, Rome. Main activities: provided more than 50 Vodafone direct and indirect partner dealers with technical and sales support (4 months)
• HR, Milan. Main activities: organized and delivered induction and training sessions for call center operators (4 months)

Aprile 2014 – Ottobre 2014

Figura ricoperta Digital Marketing Intern Datore di lavoro Accenture Luogo Milan

Principali attività e responsabilità Contributed to redesign the digital strategy for a major Italian banking group 
• Analysed the efficacy of digital engagement tools among main international retail banks 
• Carried out benchmark studies by collecting data about main competitors of our client 
• Supported PMO in the coordination of the team and daily organization of meetings

Istruzione e Formazione

Data

Aprile 2015

Titolo della qualifica rilasciata

Laurea Magistrale

Istituto di istruzione o formazione

Università Bocconi

Luogo

Milano

Data

Settembre 2012

Titolo della qualifica rilasciata

Economia Aziendale e Management

Istituto di istruzione o formazione

Università Bocconi

Luogo

Milano

Conoscenze linguistiche

Lingua

Italiano

Capacità di lettura/scrittura

Madrelingua

Capacità di espressione orale

Madrelingua

Lingua

Inglese

Capacità di lettura/scrittura

Ottimo

Capacità di espressione orale

Ottimo

Conoscenze informatiche

Capacità e competenze informatiche

Google Analytics

Adword

SEO

Facebook Business Manager

Blogmeter

Mailchimp

Wordpress