JAN 2016 – MAR 2017 PRODUCT MANAGER – CAMPAIGN OPERATION Brandtone (DUBLIN) Brandtone is a mobile marketing specialist, helping brands connect with consumers and traders in fastest growing markets. ● Worked on new features and products roadmap definition, UX design, scope, development and test in a Scrum environment ● Worked closely with Brandtone’s in-market client servicing accounts (LATAM, India, Russia, China, Kenya) and the local operation team to create the bespoke solutions needed to win and deliver successful campaigns using a range of technologies including USSD, IVR, SMS, apps, and social media ● Leading cross-functional team (technical and business) to ensure campaign’s successful delivery, new products implementation, target achievements and customer success ● Worked on the redefinition of the business unit activities, conducting process audit to suggest improvement to meet the organization new business requirement and client success programme Achievements: delivered 70+ campaigns, defined new product roadmap, design, requirement, implementation and test, defined new process to improve go to market and the communications across all countries and stakeholders at any level, completed voice of customer and process audit to guarantee client success during all phases.

DEC 2014 – DEC 2015 PRODUCT MANAGER – JTechnology media (DUBLIN) (contract​) Start-up company based in Dublin specialising in a mobile apps and games webzine project. ● Product and UX definition, worked on the web site concept, design, development and test phase in Scrum environment ● In charge of the definition and planning of all marketing activities, editorial plan, social media ● Managed the company budget, responsible for P&L ● Managed a team of 15 writers, freelance and intern ● Managed Adwords search and display campaigns, A/B test, SEO and social media activities with ROI indicators analysis Achievements: product definition, UX design and go to market, competitors analysis, increased organic traffic by 25% monthly, responsible for the Adwords account and developers management, managed the relations with external advertisers to identify new revenues opportunities.

NOV 2013 – NOV 2014 PRODUCT MANAGER – Three Ireland H3G (DUBLIN) (contract) Mobile operator specialising in mobile broadband and mobile internet services for six European markets: UK, Ireland, Sweden, Denmark, Italy and Austria. ● Responsible for the product management of core network services, Direct to Bill and value added commercial offerings with OTT vendors, 3rd party suppliers, Insurance, mobile content, acting as the central expert point between internal teams and 3rd party partners, executed effective Go to Market plans; ● Define the new projects scope, schedule and deliverable completing the project definition document, baseline document for project management and IT integration; ● Manage the lifecycle of existing product and services portfolio implementation, upgrade and performance; ● Manage the product and service P&L, tracking KPI performance against budget; Achievements: completed the API integration and launch on the market of seven mobile payment services with 3rd companies and the integration with the external mobile Insurance system with Three system, completed two legacy services termination process, competitors analysis, market analysis.

MAR 2013 – SEP 2013 KEY ACCOUNT MANAGER – MYBESTPLACE (ROME) (contract) Start up company providing a multi-platform digital advertising solution for retailers. Achievements: Defined the marketing strategy and business model for the distribution of new media products in the assigned segment (B2B). Defined procedures and strategies for nationwide partnerships; Finalized contracts with two clients for a 600+ potential new profiles.

MAY 2011 – SEP 2012 PRODUCT MANAGER – MOBINONE (TEHRAN) Startup Telco company based in Tehran, joint venture within One Italia and MCI/TCI Iranian carrier. ● Defined mobile and landline product strategy,roadmap and go to market ● Defined concept, product definition, development, test and marketing requirements for new VAS services ● Managed online (Bulk SMS, SMS premium) and offline advertising planning and data analysis ● As account manager, worked closely with the mobile operator (MCI) and with local content providers Achievements: Completed the launch of 15 new Premium SMS services in the Iranian market, increased the revenues by 23% monthly; managed the launch of 13 new IVR services, increased the revenues by 17%

MAR 2007 – APR 2011 PRODUCT MANAGER – ONE ITALIA (ROME) One Italia s.p.a. is a content aggregator & provider for mobile VAS, in partnership with H3G Italy and other carriers, providing platform solutions for Value Added Service streaming and download. ● Defined the games & apps marketing strategy in B2C, in charge of online marketing and ads campaigns, on deck digital store on H3G’s Italy platform ● Drove growth in revenues and market share through execution of the mobile marketing strategic plan (Bulk SMS, online ad campaign, contests) ● Full management of 50+ content providers as the content acquisition manager. Achievements: Managed 3 Italy’s mobile game store, planned campaigns and promotions to increase customer base, revenues growth by 15% monthly, worked on the design, integration and go to market plan of new mobile services.

Education Post Graduate Diploma in Product Management​ – Dublin Institute of Technology – Completed June 2017 Strategy and business models, innovation, design, project management, business case and pricing, product planning and process, strategic customer management, leadership, negotiation.

UX Foundation Certificate – ​UXtraining.com online course completed January 2017 Certified Scrum Product Owner ​- Scrum Alliance – ​Dublin ​completed ​September 2016 Diploma in National and International Selling​ – National College of Ireland – Dublin completed June 2016 Sales process, sales communications, negotiation, account management, channel management, social media for sales Certified Project Management Diploma ​– National College of Ireland (IPMA) – Dublin completed January 2015 Associate Project Manager Certificate Level D Diploma in Electronics and Telecommunications​ – ITIS G.Cardano – Rome completed June 1998 Hobbies and interests ​I am a dynamic person with a passion for new techs, music, tennis, and travels. I enjoy arts, architecture and design. Always willing to meet new people and to learn from new experiences. Volunteer activities​: helping the Rathmines Parish Church social activities; McVerry Trust Volunteering Day.