Fashion Intern

Rebecca Corbin Murray (RCM Studio), London                         November 2018 – December 2018 

For reference please contact

Rachael Perry: Rachael@rcm-studio.com

Nicola Goodwin: Nicola@rcm-studio.com

• Welcomed clients to the studio and managed enquiries.
• Managed product displays in the showroom ensuring a high level of presentation
• Supported Rebecca and her team with send-out, returns and booking 

PR and Marketing Assistant Internship                                       June 2018 – September 2018

L Saha, London 

• Creation of Annual Press Campaign with Vogue India
• Contacted and engaged with leading publicists and talent managers for dressing opportunities with actresses like Yara Shahidi, Tessa Thompson, Gemma Chan,  Georgina Campbell, Anna Diop, Sonoya Mizuno, Rowan Blanchard, Laura Harrier, Diane Guerrero, Priyanka Chopra, Nathalie Emmanuel
• Contacted and engaged with world leading stylists like Tara Swennen, Rebecca Corbin Murray, Lindsey Dupuis Bledsoe and more. 
• Greeting clients 
• Supported the creative director with office and administration duties, including scheduling meetings, phone calls and marketing plans. 
• Writing pitches for Press Releases
• Organization of SS19 Presentation at LFW18 and connecting with the guests before and after the show

PR and Showroom Assistant Internship                                                       April 2018 – May 2018

          Task PR, London

·      Welcomed clients to the showroom and managed enquiries.

·      Managed product displays in the showroom ensuring prices were clearly displayed and a high level of presentation.

·      Supported press and client events including the Press Day AW18 organized by the agency. Greeted clients to such events ensuring their needs were managed. 

·      Supported Account Managers with the use of Fashion GPS.

·      Assisted with magazine administration including mail shots, scanning coverage, clippings, screen grabs, call backs, booking samples and courier bookings.

·      Supported the CEO with office and administration duties, including scheduling meetings, managing office supplies and running ad hoc errands. 

          Marketing Assistant Internship                                                                  August 2017 – November 2017

          Lee Paton, London

·      Created a new story for the brand to promote its new products: video drafts for the promotion of couture menswear slippers and the fur keychain, launching an accessorise collection. 

·      Created a new website with fresh images and a new brand experience for the consumer.

·      Managed all aspects of online social media from content to brand storytelling increasing the feedback from followers (Instagram likes increased by 100%).

·      Improved administration processes including documenting a simple process for courier bookings, managing external communications and liaison with The Communications Store.

·      Attended the SS18 press day organised by The Communications Store to manage Lee Paton’s social media.

          PR Assistant Internship                                                                                          May 2017 – August 2017

          Hemyca, London

·      Contacted and engaged world leading bloggers, influencers, stylists and their managers using social media platforms and email. This resulted in new connections for the brand, for example: Fashion Bloggers like Julie Sarinana and Alexandra Pereira; B-Fashion Stylists/Managers like Aimee Croysdill, Tara Swennen and Jennifer Austen; Costume Designers like Lyn Paolo; and Actresses like Aja Naomi King and Emily Berrington.

·      Created a new story behind the women's wear luxury brand collection which resulted in positive feedback and an increase in social media comments and likes from consumers and clients.

          Social Media Manager                                                                                         April 2016 – Present

          Aja Naomi King (Fan Page)

·      Manage the contents of this social media fan page on Instagram, Facebook and Twitter. 

·      Promote new projects about the actress and L’Oréalista. 

·      Network with people across the beauty and fashion industry in connection with the actress including the Executive Producer of her new upcoming movie (“A Girl From Mogadishu”).

·      Personal contact with Aja Naomi King. 

Profile: Postgraduate in Fashion Marketing and Communications with internship experience gained within PR and Communications in the Fashion industry. A Fashion matrix master (cinema, TV-series, star-system) and trends/celebrities scout. Specialist expertise includes contents-storytelling, social media’s creative exploitation for omnichannel selling/payment, PR and celebrity. Ambitious, efficient, hardworking, competitive yet cooperative and eager to push brands to success. Fashion marketing, PR and Communication assistant and/or coordinator.

Education:

University for the Creative Arts: MA Fashion Marketing and Communications Sept 16 – Sept 17 University of Urbino: BA Information, Media and Advertising 2:1 Oct 11 – Feb 15

London College of Fashion: Fashion Design Course Feb 16 – March 16
London College of Fashion: Fashion PR and Marketing Course Aug 15 – Sept 15

Griffith University: Business in Asia MOOC June 15 – July 15

Open2Study: Big Data for better performance MOOC May 15 –June 15

Additional Skills and Expertise:

• Proficient in Fashion GPS Technology including Shopify, Final Cut Pro, Adobe Photoshop CC • Fluent in Italian and English

• Highly organised and able to manage a demanding workload

• Confident in delivering tough messages and influencing key stakeholders

• Thrive in a dynamic and fast pace environment

• Creative, innovative and able to think out-of-the-box

• Enjoy building sound business relationships accomplished through strong communication skills and an optimistic approach to work.