Web Analyst ANALYTICS ASSESSMENT: Analysis and Audit of Digital Analytics Systems implementation.  TRACKING STRATEGIES: Improve an ad hoc tracking strategy starting from companies business requirements.  SETTINGS & IMPLEMENTATIONS: Implementation and management of Digital Analytics Systems ( Google Analytics 360, Google Tag Manager ).  REPORTING: Creation and development of periodic reports with Excel, PowerPoint and Google Data Studio.

Web Analyst (SEO & Content Marketing Team) Since October 2017 ANALYSIS AND REPORTS: Measuring with precision and punctuality every KPIs assigned to each team.  BEST PRACTICES: Identifying best and worst practices each month with teams.  DASHBOARD IDEVELOPMENT: Creating and Improving on Excel Dashboards ( results, trends, variations, goals … ). Data collected by tools are simplied and introduced to colleagues.  KPI MONITORING: Verifying and giving feedbacks to colleagues about their results and giving them suggestions .  OPPORTUNITY DISCOVERY: Seeking improvement opportunities in the teams whole activity suggesting them actions to implement Marketing campaigns 

June 2013 to December 2017 Sales Associate Verfying and carrying out Marketing Operations Company and Visual Merchandising.   Sales Associate activity. Sales data daily monitoring by comparison of entries with last year transactions . 

EDUCATION Google Analytics Individual Qualication Google Academy Digital Certication Program Digital-Coach Milano September 2017 to April 2018 WEB MARKETING ADVANCED: ● Digital Strategy: online & oine integration ● Web Analytics ● Seo ● Sem & Display Advertising: programmatic & real time bidding ● Inbound Marketing & Lead Generation ● E-Commerce Strategy & Management ● E-Commerce Software & Magento ● Aliate Marketing ● E-Commerce legislation  Scientic Degree Enrico Fermi High School

SKILLS Languages  English  French Spanish  Italian 

Digital Marketing Digital Analytics       Digital Strategy       SEO       SEM       SocialMedia Advertising       Inbound Marketing       Aliate Marketing       E-Mail Marketing       Mobile Marketing       WebSite Creation       Content Marketing Software/Tools  Google Analytics 360       Google Tag Manager       Google Ads       DoubleClick       Google Search Consolle       SemRush       HotJar       Ahrefs       MailChimp       Wordpress    