Corporate Communications Consultant – Italy                                                                                    2019-Present

Advice for individual customers, national and international companies, and advertising agencies from origination to development and delivery. Business unit that develops marketing strategies and advertising projects both independently and in teams. Produces and manages effective b2b and b2c strategic communication campaigns to increase customer awareness, engagement and market share.

algobrain – Rome, Italy                                                                                                                                         2018-2019

Brand Marketing Manager

Responsible for building, launch management and decline effectively the creative brand platform, advertising message, digital reputation, media relations, and new product launch assessment and deployment in local market. Leaded the development of the strategic marketing plan and managed all operational aspects of company communications ensuring alignment with set objectives to revitalize and improve brand value, reputation, awareness, and stakeholders engagement action plan.

Approved the layout and quality of the advertising material. Monitored key indicators and drivers of brand performance implementing appropriate approaches to grow algobrain market share.

Reported ROI and main KPIs analysis to achieve quantitative sales and image quality objectives recommending solutions and implementing improvements to meet targets.

algobrain: from 25 years innovative system integrator company that develops algorithms dedicated to Industry 4.0, process facility management, remote control of road and railway tunnels.

Portfolio: Autostrade per l’Italia, Autostrade Tech, Ferrovie dello Stato italiane, and Banca d’Italia.

                                                  ADDITIONAL EXPERIENCE

YatW communication – Rome, Italy                                                                                                                1999-2017

Communications Marketing Manager

Efficiently leaded and administered marketing strategies and creative projects to promote products and brands of national and international Clients to increase them business. Customer research and client relationship management from origination to development and delivery. Delivered strategic leadership and oversaw development and implementation of marketing strategies, and all operational aspects of b2c and b2b integrated communications ensuring alignment with set objectives.

Managed marketing and media strategy, SWOT and BAV analysis, benchmarking with understanding local market of Clients, budget control, lead generation, action plan and road map. Developed creative concept, brand building, copywriting, products placement, ATL and BTL projects, mobile App, websites, landing pages with SEO techniques, and SEM activities. Oversaw and approved the layout and quality of the advertising materials. Designed and managed events, congresses, sponsorships, press office and PR activities. Spreaded vision and execution of multiple video concepts, communication objectives and produced storyboard, screenplay and directed the art, crew and the pre-post production for TV and radio commercials including TV footage for institutional communications and healthcare information. Leaded and motivated work groups of up to 25 staff members with different levels of seniority.

Collaborated with the IT unit to develop an innovative CMS® (Content Management System) for designing, producing and managing internet – intranet websites and collaborated to develop the project for a system of recording and transmitting live video streaming also with drones.

Ensured a customer-focused ethos when overseeing and development of projects for key companies as Ethicon Endo-Surgery, Johnson & Johnson Med, MultiPartner Spa | Virtual Data Room, Organon Italia, Bristol Myers-Squibb, Eni group, CoGeDi Spa, COIN, and Servier Italia, as well as renowned institutions, such as ENAV, Inail, Università Campus Bio-Medico di Roma, Alberto Sordi Foundation, Università Cattolica del Sacro Cuore, Ministry of Environment, and Ministry of Education MIUR.  

YatW communication: creative strategies and products to implement business through innovative strategic marketing and full service online and offline integrated communications.

Consulting Bureau § Executive Creative Director – Rome, Italy                                  1996-1998

FGM Video production § Senior Art Director – Rome, Italy                                        1995-1996

S.C.M. Sistemi Comunicativi di Massa § Art Director – Rome, Italy                          1991-1995

TECHNICAL PROFICIENCIES

Tools:

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat, SoundBooth, Premiere) Adobe XD, Adobe AEM, Sketch, Final Cut Pro, QuarkXPress, Microsoft Office, Html, Css, Javascript, SEO, WordPress, Wix, ModX, SEM, Web traffic analytics.

Platforms:

Apple macOS, Microsoft Windows – iOS, Android.

Education and Certifications

Training course: CSQA Certificazioni (Rome):

Introduzioni alle normative internazionali per l’implementazione del sistema di gestione con riferimenti alla sicurezza logica e fisica ISO/IEC 27001 / ISO 45001 / ISO 3100 / UE n.2016/679

Master: Toastmasters International (Rome):

Develop effective communication and leadership skills

Master: NLP International ISI-CNV (Association Européenne PNL):

Advanced Practitioner Neuro Linguistic Programming Techniques and Public Speaking skills

Academic Degree of Specialisation: IED – European Institute of Design (Rome)                        1991-1995

Advertising and Communications Management (110/110 cum laude)

Master’s Degree: Sapienza Università di Roma (Rome)                                                          1990-1991

Iurisprudence

High School: Liceo Classico Plauto (Rome)                                                                                                   1985-1990

Classical Studies, Literatures, Linguistics and Classics Languages

Personal Details: 14.05.1971 – Rome (Italy)  ·  +39 335 78 30 059  ·  andrea.pensieri@gmail.com

CV usable in the manner prescribed by Italian Decree 196/2003 Art. 13 and EU regulation n. 2016/679  with permission to process personal data.

selected projects

·      European Co-Invention Team (Ethicon Endo-Surgery): Performed and developed the marketing and communications strategies. Executed image building and corporate identity (traditional, digital).
The EMEA image campaign was registered as a world Trade Mark from its headquarters.

·      CSQA Certificazioni (Rome): Consultant for communication, promotion and direction of the events in Rome, customization and setting up of interior decoration Rome’s location, gadget, video and institutional presentation.

·      PMF Project Management & Finance (Abu Dhabi – UAE): Studied and developed marketing and communications strategies of company’s identity (traditional, digital) lead generation, and mobile App.

·      Organon Italia (Schering-Plough Company): Led the national replacement fertility products campaign in co-marketing, national reminder gynecological products campaign in direct marketing, and national response contraceptive products campaign.

·      InnovationHub (Johnson & Johnson Medical): Won the tender for the study and development marketing and communications strategies of company’s corporate identity (traditional, digital).

·      Alberto Sordi Foundation: Executed marketing and communications strategies, promotional online and offline activities, designed and managed events, press office, PR, and SEM activities for lead generation. Augmented brand awareness and engagement, which considerably boosted donations.

·      Tenth-anniversary death of Alberto Sordi: Advertising and cross-media consultant for Alberto Sordi Foundation with Roma Capitale and Conservatory of St. Cecilia for events initiatives management.

·      Alberto Sordi Award: Designed, managed, and directed events for 11 years.
Contributed with strategic insights on communication initiatives to grow brand value and awareness.
Artistic direction, advertising, PR activities, press office, and crew direction for 25 staff members.

·      Uliveto – Rocchetta – Brio Blu – Brio Rossa – The – Camomilla – Elisir (CoGeDi Spa brands): Won the bid for national follow up sample campaign, consumer advertising and product placement.
Improved go-to-market plan and Sales force promotion tools and App (trade – consumer – incentive).

·      Università-Policlinico Campus Bio-Medico di Roma: Conferences and workshops, PR and press office management, information products, landing pages and SEM activities, video and training for:
“Communication & Clinical Skills Laboratory”, “Robotic bed AnyMov”, and “SweetAge1 project”.

·      Mangiami (food & beverage Gdo): Developed and leaded a new marketing and communications strategies, brand identity, consumer campaign advertising, product placement, me too products line extension, e-commerce website, landing pages and SEM activities for lead generation.

·      Sofid – SofidSim – Serleasing (Eni group Companies): Led production and development of intranets and websites. Enhanced financial and internal communications for employees.

·      RomaNatura (Ministry of Environment): Won the tender for the study and development of "Secche di Tor Paterno" website, and SEM strategies for lead generation.

·      Winner “WWWAward” (Il Sole 24ore): Designed and developed event website “GRTN – Art Energy”.

·      ConvaTec Italia (Bristol Myers-Squibb Company): Won the bid for the national follow up campaigns of the Ostomy lines for adults and children.

·      Research project: Il Paziente numero o persona? Valori d’impresa e responsabilità sociale

Scientific responsible: Directed study and implementation of the qualitative and quantitative research project on communication processes in healthcare by analysis of persuasive communication using the criteria of corporate communication and applying the rules of BAV (Brand Asset Valuator).

VIDEO and radio productions

Alberto Sordi Award:

TV and radio commercial

Video pre / post-production.

MultiPartner Spa | VDR:

TV commercial
5 languages – 3 versions.

dedicato ad AlbertOne:

TV and radio commercial

Video pre / post-production.

Alberto Sordi Foundation:

Institutional
3 versions
TV footage.

Robotic bed AnyMov:

Healthcare information
3 versions
TV footage.

Concerto per Alberto
Conservatory of St. Cecilia:

TV and radio commercial

Video pre / post-production.

SweetAge1 project:

Healthcare information
TV footage – 2 languages.

FIAT Bravo & Brava:

Backstage video clip

2 versions.

TIM rete GSM:

TV commercial / TV footage

3 versions.

WEBSITE AND MOBILE APP

COIN (Year 2000)

Alberto Sordi Foundation

 MultiPartner Spa
Virtual Data Room

M3V Onlus 

Embassy of Luxembourg
(Rome)

 Panzanello

 SweetAge1 project

 Coop. Airport (NCC – Rome)

Forum delle
Associazioni Familiari

Mobile AppSales force Uliveto – Rocchetta
Brio Blu – Brio Rossa – The
(CoGeDi Spa brands) 

WWWAward – Il Sole 24ore
event website
“GRTN – Art Energy”

 RomaNatura

“Secche di Tor Paterno”
(Ministry of Environment)

Ufficio Liturgico
(Vicariate of Rome) 

PNL medica 

Mangiami (food-beverage Gdo)

 Diretta Italia 

Sen. Paola Binetti

 Polis Consulting

Mobile App
“La via Francigena”
(Lazio Region)

Sofid
SofidSim
Serleasing
(Eni group Companies)

Evolvo – Tecnologie in sanità

 Cristian Gennari Photographer

 Andrea Ciucci Photographer

 Shilling – La Rotonda

 ELS project

 PMF Project Management
& Finance (Abu Dhabi – UAE) 

CEPIB – Centro di Psicologia Integrata per il Benessere

 Mobile App
PMF Project Management
& Finance
(Abu Dhabi – UAE)

EVENTS

Alberto Sordi Award from 2006 to 2012:

Presented by Paola Saluzzi

Teatro 9 Cinecittà Studios, Teatro Argentina, Sala Petrassi – Auditorium Parco della Musica di Roma.

Alberto Sordi Award from 2013 to 2017:

Presented by Fabrizio Frizzi

Sala Sinopoli – Auditorium Parco della Musica di Roma.

European Co-Invention Team

(Ethicon Endo-Surgery – Johnson & Johnson Medical):

EMEA workshop, conferences, and congresses.

Christmas Gala Alberto Sordi Foundation:

Presented by Flavio Insinna and Sofia Bruscoli

Teatro Centrale Carlsberg, Grand Hotel Parco dei Principi, and Rome Cavalieri-Waldorf Astoria.

Mangiami (food & beverage Gdo):

International food fair for the retail trade and

the food service “Anuga” – Köln (Germany).

Alberto Sordi Foundation:

Institutional video preview

Auditorium dell’Ara Pacis (Rome). 

Our God’s brother

(based on a stage play of Karol Wojtyla):

International movie preview

Aula Paolo VI (Vatican City).

Concerto per Alberto

In collaboration with Conservatory of St. Cecilia:

Presented by Paola Saluzzi – Sala Sinopoli – Auditorium Parco della Musica di Roma.

SweetAge1 project:

Workshop and conferences

Università Campus Bio-Medico di Roma.

Rassegna del Cinema brizzolato:

Movies festival

Archivio Centrale dello Stato (Rome).

ConfIndustria:

Citizen conference
EUR: traffico, mobilità e infrastrutture
ConfIndustria (Rome).

ConvaTec Italia (Bristol Myers-Squibb Company):

National ostomy congresses and workshop

Roof garden – Galleria nazionale d’Arte moderna (Rome).

Associazione Italiana di Cardiostimolazione & Gruppo Italiano di Aritmologia:

National congresses Magazzini del cotone (Genoa).

Pittura compagna di viaggio:

Painting exhibition in collaboration with Christie's

Ala Brasini – Complesso del Vittoriano (Rome).

VI World Congress on Isolation:

International congress

Pontificia Università Urbaniana (Rome).

Robotic bed AnyMov:

Workshop and congresses

Policlinico Campus Bio-Medico di Roma.