Gemius Bulgaria – a part of Gemius family worldwide – October, 2016 – April, 2018

Marketing and Business Developer

Gemius Bulgaria is a provider of digital services popular around the entire digital BG industry. We have in our portfolio a third party measurement system, media planning tool, ad serving platform, ad tracking system etc.

I am in charge of implementing and launching products and developments of the existing ones on the Bulgarian market. That includes a process starting from adapting the developments; researches; pricing; trade policy to communication.

Since I am both a marketer and a sales person with Gemius I am also in charge of negotiating with clients and contacting leads.

Premium Beauty (Formerly: Harmony Nails) – October, 2014 – October, 2016

Manager Marketing and Communications

Premium Beauty is an importer and a distributer of cosmetic products for professional usage only. It is the official Bulgarian partner of Hand&Nail Harmony, California and Footlogix, Canada.

Ø  Marketing: brought from idea to life all marketing activities, including sales, promotions, Facebook communication and activities, print materials: brochures, magazines, leaflets, billboards and more.

Ø  Responsible for communication with web developers, graphic designers, printing houses, providers of IT services, foreign partners (our colleagues in California mainly via email).

Ø  Corporate Communications and Copywriting: handled communication with clients via digital channels. I personally translated, writing and edited all copies and editorials needed for the corporate communication; email marketing via Mailchimp.com.

Ø  Social Media Management: in charge of all Facebook activities.

A Data Processing – June, 2014 – October, 2014

Media Analyst

I worked on a financial project of the European Central Bank, summarizing in English the news flow in Italian mass media relevant to a brief. I was part of the Italian team which consisted mainly of Italian native speakers.

Sportal Media Group – February, 2009 – June, 2013

Sales Executive

Sportal Media Group is the second largest digital mass media in Bulgaria. It runs currently world-wide projects, as well.

Ø  Sales activities: called calls, presentations, empathic listening, negotiation, closing technics.

Ø  Provided after-sale services; prepared reports and analysis to ensure the best performance of client’s advertising campaigns; outstanding problem-solving skills.

Ø  Creative thinking: worked out remarkable ad campaigns aimed at exceeding expectations and forecasted results, working side by side with some of the greatest minds in the largest advertising agencies. WebGround Media Group – June, 2007 – February, 2009

Sales Executive

My first experience in sales and advertising.  I had passion for new advertising formats to be translated in the local digital environment as the options in 2007 were very limited.

Net IS Sat – Internet provider – July, 2006 – June, 2007

Front Office Executive

ISO registered company that developed my business culture style and made the greatest impact on the improvement of my soft skills.

Education:

Bachelor of Journalism and Mass Communications /University of World and National Economy, Sofia

IT High School “John Atanasov”

Computer Design –Educational Center “Expert”

WebItConferences taken place in Sofia in the period 2009 – 2013

2-day sales training: “7 steps in selling” by Diteramb Consult (2007);

Linguistic skills: EN: B2, full working proficiency | IT: B1 (speaking), B2 (understanding), limited working proficiency | GR: A2, elementary level

Ø  Digital Advertising: 10-year experience within WebGround; Sportal Media Group; Premium Beauty; Gemius. I worked on advertising campaigns of several very popular brands, in this number: Heineken, L’Oreal; NIVEA; BMW; Ariana; Zagorka; UniCredit and many more.

Ø  Management: Outstanding ability for multitasking; very good time management; great ability to prioritize under pressure.

Ø  Copywriting, editing, translating – I can turn any idea into a brilliant copy or editorial; email marketing – copywriting and customization; social media management /ads management included/.

Ø  Sales Skills: 7-year experience B2B sales within Sportal Media Group and WebGround.

Ø  Computing:MS Office (Word, Excel, PowerPoint); HTML; Adobe Photoshop and InDesign. Adobe Illustrator and CSS (limited experience); JavaScript and jQuery (basic).